It has been a while since I became a SSFU member, but I can attest to the fact that Danny responded to every email that I had sent, months before I had become a member. In the video below, I’ll tell you the best way I’ve found and even critique a piece of old copy from my own website to show you how it’s done. View our high quality copywriting examples across multiple industry sector in this regularly updated copywriter portfolio... View our high quality copywriting examples across multiple industry sector in this regularly updated copywriter portfolio... About; Blog; Podcast; Tools; Services; Contact ; Copywriting Examples. Thank you very much for this! The Crystal Ball method works for software developers, too! where you just host your copywriting portfolio in a Google Doc. Don’t stress. Freedom Loans . Hi Danny, What I’m saying is that you can create your own project description and then create work samples based on that description. The range of themes means all portfolios are different. They might have something vaguely similar, but the chances that they will specifically have a piece more relevant than yours is slim to none. It’s still great for even an experienced freelancer because sometimes you have to go back to the basics. I did this once years ago and walked away with a couple of nice pieces that I used to land a big paid job about a month later. Pressfolios states that it’s “the easiest way for journalists, writers, reporters, bloggers, … Is it adobe foto shop, indesign that we have to know to present the minimum… Read more ». 5. And not just for this copywriting portfolio sample—for all your copywriting projects. I did this once for a friend who was starting a side business teaching seniors how to use computers. I’m a fitness copywriter, and I was just telling someone the other day the same thing that you said here–that’s an industry that will never go away. Built with Journo Portfolio Copywriter Portfolio Examples Explore this selection of handpicked portfolios built with Journo Portfolio. Again, having some data is a great way to show your potential clients that you’re able to write ads that convert. Freedom Loans web copy View sample. Take care. Sample my copywriting style here. We'll send you an email as soon as it's published so you can stay on top of the latest in The Fighting Entrepreneur. One thing that stuck out to me in my research was how sleep can affect your fitness level. Who I am and what I’ll deliver . Tell them you’re a new copywriter trying to gain experience and you’d love to offer your services to them for free (the technical jargon for this is pro bono work) to gain experience. Although fitness trends are constantly evolving, people will always want to look and feel their best. Valuable content with a style and personality that is extremely refreshing. Will share my first copy soon. The purpose of a portfolio is to show off your skills to a potential client. Stealing is good. Tiffany Butler is an experienced copywriter and marketer who has a strong LinkedIn profile to show off her work. Include testimonials and statistics. As I alluded to earlier, the more hard data you can provide in your portfolio, the better. We all need a little push getting out of our head from time to time! / Copywriter Portfolio. I’m not telling you to lie to people here. (Notice that tea is similar enough to coffee to prove you can do the job — but different enough that it doesn’t appear to be some sort of free sample or “spec work”. Portfolio; Copywriting; Design; Clients; Testimonials; Case Studies; Contact. An alternative to doing free or discounted work is to barter your services with another person or business. However, the problem with websites is that they’re incredibly time-consuming, particularly if you’ve never created one before. It’s all about being nimble and then iterating as you grow in your career. I don’t care if you decided to become a copywriter at 10:00 this morning and never heard of copywriting before…. Ideally you’ll want to get past this phase as quickly as possible. In other words the portfolio is just the means to the end. Maybe I can make a simple proposal for the product I have in mind to produce but need to change the consuming behavior of the target customers. Remember, you don’t need to have any client experience at all to start building out your copywriter portfolio. If you want to be a copywriter, you’re inevitably going to be asked, “Can I see your portfolio?”, If you’re like many brand new copywriters, your answer is likely going to be something along the lines of, “Uhhh…I don’t have a portfolio.”. Without a copywriter portfolio, the odds of someone hiring you for a well-paid project are pretty low. Have a gratifying day. Over the last decade, I’ve written websites, articles, blogs, press releases, newsletters, and much more, for over 40 different industries. Thanks Danny. I don’t know if you are Jean Gray-ing ( telepathy) me or what but.. that was very Stephen Curry / Lebron James of you aka Clutch. didn’t even have any copywriting experience. Absolutely amazing techniques, especially as I’m just starting out. It isn’t necessarily the prettiest option, but it’s quick and serves your purpose. Articles & Long Form Copy. No 10 is interesting, never thought of that approach. While most product descriptions typically run … Copywriting Samples of Websites, Brochures, Landing Pages, Books & More The best way to determine if you like a copywriter’s style is by looking at her work. Great article, very helpful! Being in a spot like that is no fun. You can show off your writing style in the profile itself, include samples, show off your education and certifications, create blog content, get skill endorsements and recommendations, and join groups designed for networking. More and more companies are running webinars and creating video sales letters for their products. To give you a better idea of what copywriter portfolios can look like, I put together a list of 5 copywriter portfolios hosted on various platforms to get you started. 0413 388 991. This actually really helped me. I personally have a “digital swipe file”, and an “offline swipe … . When I sent it over to them, they loved it so much they hired me on the spot. For example, I once landed a copywriting job with an Australian company that wanted someone to rewrite their job advertisements in a more fun and creative way. But then that is where I (we?) In terms of what you should include in your copywriter portfolio, it can be anything related to your work as a copywriter that will help convince people that you’re someone they can trust with their copywriting project. A few examples of work you can include are: A sales page is a single web page that serves to sell a product, and it’s one of the best types of samples to have in your portfolio. Ah I’m glad to see you noticed that. Portfolio Sample Collection by TCheese Copywriter. You could probably find a graphic designer who's willing to design a logo for you in exchange for you writing their website copy or sales page. but this was great! Grab your spot in this FREE course to learn about the tools and strategies you (and your business) have been missing out on. You might be wondering how much design work you have to do for your made-up copywriting sample. This page is the first example of actual copy I’ve seen online. Your copywriter portfolio could be any of the following or more: There are a lot of different places you can host your profile (which we’ll get to later), but the point is that it should be somewhere easy to share with potential clients. The way it works is simple: Instead of showing an actual piece of copy, you do something more minimal: Talk about copywriting in a way that shows you’re knowledgeable about it. Copywriting Samples & Templates. Okay, I hardly ever comment. I’m totally new to it with no works to show yet. Creative copywriter with 9+ years of in-house and agency experience seeking to join XYZ as an Associate Creative Director/Copywriter and boost the landing page conversion rate by 25% in 6 months for all your domains. There's a new episode every week! Do you need a developmental editor, copyeditor, or proofreader to help shape your book for publication, or make your print or digital marketing stand head and shoulders above the rest? Another way to establish your authority is to show people that authority websites believe in your work so much that they’re willing to feature you as a guest writer on their website. The more social proof you can provide, the better off you’ll be. I began my writing career in journalism, penning articles for the likes of TheVine. =). Teresa R. is a copywriter who’s earned over $200,000 on Upwork and has built up a strong portfolio on the website. This gives you real experience and some samples for your portfolio. There is a fine line here where you can end up doing too much. Your timing is perfect. Share on TwitterShare on FacebookShare on Linkedin. You could reach out to nonprofit organizations in your area that you care about and offer to do some copywriting for them. While you definitely don’t want to undervalue your services, sometimes the quickest way to build up a portfolio and a client base is to offer to do some work for free. It can even lead to paid work if you prove yourself. That’s often enough to get them to respond, at least! You can write the copy for your website, display your work in the portfolio section, write blog posts to establish your authority, and build out an audience through your email list. “How to make a five figure deal on Up just by ranting!) Not only did this give me my first taste of copywriting experience, it also led to a job doing copywriting for the most successful mortgage brokerage in my city a few months later when my friend dropped my name to their CEO. Remember that the point is to do just enough to prove that you can do the rest, not to do the entire job free of charge. However, most people just starting out only need to focus on building out one portfolio that doesn’t take too much time, effort, or money. Notice how there’s a personality and tone to the writing that draws you in and makes you want to read more. Client: Freedom Loans Freedom Loans web copy. ….. Danny, just when i start getting in my own head and making up excuses about why ” I may actually not be good at this after all” you come through and answer the question i never asked out loud.. If you’re just starting out, here are some of your options. Now Ben can share this one page and clients can easily find examples of his writing. If you’re still new or just don’t have any concrete results to share, don’t worry — as a copywriter, it was years before I had a single concrete result to show and I still managed to pull in a six-figure year without it. If you want to help people through the entire process of designing a website and marketing copywriting plan, you need to know how to write engaging website copy. Great tips! Simply put it means that if you talk intelligently about copywriting, people assume you can also do it well. Really grateful for your game-changing list for us here, thank you. !….I’m gonna try it out Right now. How To Overcome Procrastination...With A Tomato? Probably my favourite copywriting example in this list, ... How to Build a Copywriter Portfolio (When You’re New to Copywriting) 30 January 2017 / 11 Comments. Basically, you create a short, 3-5 minute video where you talk about someone else’s copy. While ad copywriting is simply a single sentence, you might also consider other examples of short copy like product descriptions or category descriptions when thinking of what to include in a copywriting portfolio. When most people think of portfolios, they think they need to create their own website. And now you gift us with #10! The simple answer is: It’s to show that you can actually do copywriting, so people will feel comfortable hiring you and you can start making money. You need a way to showcase your work and make yourself stand out in front of readers, editors and hiring managers. This feels so right, but I do get in my head about the whole “being enough” thing and by the end of the article I was thinking “What if Danny is just THAT awesome of a writer and it always came super easy for him to do all of this so quickly?”. They should have an email list and plenty of things they need to email to their list (e.g. To create an MVP sample for them I simply went to their website, found one of their job advertisements, and rewrote just the headline. Get By With a Little Help From Your Friends. Build Your Portfolio Senior Copywriter. This idea may be the fastest, easiest one of all — it doesn’t even require you to write anything! Create Your Portfolio. 2) You stand out from the competition. I know that many of your tactics are not just for copywriters. It’s the same way you get a friend to try a new Netflix show. Well I could see that many of the email copywriting jobs posted online were related to: At the time I had just read a few articles about how to improve sleep (son #2 was about to be born and I was getting ready for some late nights). As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting … All Video Editor Translator Sub-editor Reporter Proofreader Poetry Photographer Illustrator Feature Writer Editor Designer Creative Writing Copywriter Broadcaster Blogger. The line(s) of copy that you know is killer. Thanks for spreading the word and helping people figure this out. Sharing content like this in your portfolio helps you establish yourself as an authority and as someone who cares so much about their profession that they want to write blogs about it. So, what I’m going to do for you in this article is discuss what exactly a copywriter portfolio is and how you can build one that wins clients. Write for a friend’s business to get your copy into “the field” quickly. No credit card required. And I can promise you they are not doing as much marketing as they could be. I'm a writing all-rounder, just as good at hard-hitting headlines as I am at engaging long copy. But I had the same question as many of you have: “What should I write about?”. Good read, very informative. A word to the wise when using the Crystal Ball Technique: Don’t go too far and accidentally do the entire job for free. Writing Portfolio Examples from Clippings.me If your job involves writing or if you’re looking to break into a field that requires it, your writing samples will play a huge role in the positions you’re able to land and the opportunities available to you. So, they’re often receptive of people looking to lend a hand. I’ll be implementing some of these tips. Notice how she gets to show off some her personality and writing in her profile: You can also create blog content through LinkedIn to share with your network to build your credibility: And then even get endorsements and recommendations: LinkedIn makes it really easy for beginners to create a portfolio and start getting their work in front of their network. It encouraged me alot to give mvp a try instantly. The big benefit here is that it’s fast and you can create shareable links. Continuing with our coffee blog posts example, it’s extremely unlikely that even your more experienced competitors will have a more relevant writing sample than the one you’re going to produce. Or, if you wanted to position yourself as an ad copywriting expert, you might include a magazine snippet, a radio commercial script and a Facebook ad in your portfolio. While blogs are typically considered content rather than copywriting, you can show proof of your knowledge via blog posts. (Naturally this is very convenient if you happen to not have any.). You don’t need to do a deep dive and research the technical details behind the production — once you love a show you can easily explain to others why you think they’ll love it too. It’s easy to write copy for things you use. Pressfolios. Note that it’s a pure “mockup,” meaning this was never sent to anyone as an actual email, and there’s no real book for sale — the entire point of this is to show off my copywriting skills so I could get hired. I challenge myself to solve potential clients’ Excel formula problems and, when I do, I take a screenshot and send it to them. Now it’s time to focus on what I do best: copywriting for creative and technology businesses. And I didn’t even have any copywriting experience. I mean, you have 1.) See more ideas about Portfolio samples, Copywriting, Cleanser for combination skin. Here’s an example of how I’ve used this technique to get offers for writing press releases and other types of copy for hundreds of dollars apiece: Note: I don’t recommend this approach for total beginners. Built with Journo Portfolio Copywriter Portfolio Examples Explore this selection of handpicked portfolios built with Journo Portfolio. Jack Daniels. Yeah, The Halo Effect freaking works. All Video Editor Translator Sub-editor Reporter Proofreader Poetry Photographer Illustrator Feature Writer Editor Designer Creative Writing Copywriter Broadcaster Blogger. Respectfully, I don’t believe Danny would neglect you. Thanks so much, will give it a go! Thank you for taking time to share. The guy weighed a whopping 131 pounds. All Video Editor Translator Sub-editor Reporter Proofreader Poetry Photographer Illustrator Feature Writer Editor Designer Creative Writing Copywriter Broadcaster Blogger. Here’s another fun workaround I discovered once I became so busy copywriting that it was no longer worth my time to use the Crystal Ball Technique to land copywriting jobs. Built with Journo Portfolio Copywriter Portfolio Examples Explore this selection of handpicked portfolios built with Journo Portfolio. I can help. Nobody wants to take a financial risk on a copywriter without any experience. Let’s discuss it in the comments, I’d love to hear about it. A copywriting portfolio is a collection of content that you wrote in the past. It works. When I wanted to break into email copywriting I had the usual problem: No email copywriting portfolio. )’ excitement tweaks? I’ve tried to provide a diverse assortment to show the range of my capabilities. Once you’re ready to start putting together your portfolio, you’re going to need somewhere on the web to host your work. reminders to come for services more often, invitations to hear a special speaker, etc), so you probably won’t have to come up with any ideas on your own. The best part is that, if I get the job, the client is blown away by the quick turnaround time. It can be as little as one single piece of copy — which anyone can put together in less than a single afternoon. Built with Journo Portfolio Copywriter Portfolio Examples Explore this selection of handpicked portfolios built with Journo Portfolio. In 1911, Morton Salt began adding an anti-caking agent to prevent clumping, making it … The way it works is simple: Identify a copywriting job you’d like to get hired for, then write a single piece of copy that’s very similar to what that job calls for. 12 Pins • 333 Followers. All Video Editor Translator Sub-editor Reporter Proofreader Poetry Photographer Illustrator Feature Writer Editor Designer Creative Writing Copywriter Broadcaster Blogger. I was ranting about him. This builds off the same Halo Effect concept as #3, but you end up with a more “tangible” sample that you can put in an online freelancing profile or portfolio website. Audi. When you and your team sat down, did you have a template or guidelines to follow to come up with the ‘Now, FREE (zap!pow! I’ve been researching how to get into this career for a while now and this was the first truly helpful thing that I have found. I’m curious as to how to showcase my work on my website. Go to your local clergy and talk to someone in charge. The range of themes means all portfolios are different. Skeptical? Again, don’t feel like you have to do this for an extended period of time. Copywriting portfolio Selected works of website copywriting, eDM content, blogging and campaigns. She has an entire section dedicated to the awards she’s won over the years, which is great social proof for her audience. Read On. I write long-form content including blog posts, technical guides, scripts, CRM emails and magazine articles. Even something as simple as a Facebook or Twitter post with a bunch of likes, comments, or shares is a piece of copy that got results. Ben’s Google Docs Portfolio: Ben’s Copywriting Portfolio. In terms of what you should include in your copywriter portfolio, it can be anything related to your work as a copywriter that will help convince people that you’re someone they can trust with their copywriting project. I’ve been a slave to the backspace key while attempting portfolio pieces and THIS is how easy it really is? Terri Lively has figured out a way to incorporate pins with her copywriting portfolio in an interesting and engaging way: Again, Pinterest can be an interesting option for you if it’s a website you spend a lot of time on and will resonate with your target clients. One nice thing about Upwork is that you can also host your portfolio and gather reviews and tesimonials through there. Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. That’s the real kicker: you’ve gotta make it about them. For example, I once wrote a good piece of copy about a cat claw clipper completely off the top of my head in about 20 minutes. These don’t need to be dramatic because the number of your competitors who have any visual proof like this will be virtually zero. the prospective customer you want to approach. Here are some comments from the FTW blog that prove it: Sometimes you don’t even have to write an entire piece of copy to get hired for a copywriting job. to an event), Facebook posts, Twitter posts, blog posts, event descriptions, emails or anything else written. For example, you might position yourself as the web copywriting expert and include SEO work, home page copy, blog posts, and e-commerce product descriptions in your portfolio. Take a look at some of my copywriting samples below. Create Your Portfolio. 21 January 2017 / No Comments. Thanks for letting me know, I’m really happy you’re finding it helpful! (RELATED: Learn How To Copywrite With Our (Simple) 5-Step Copywriting Formula). Having all that text on my portfolio made it dense, unreadable and unengaging. A website is a great way to establish yourself as an authority with great branding, but just remember that websites either take a lot of time or a lot of money to build out. Thanks again! If you'd like to see my whole book, please contact me at tyler.r.cheese@gmail.com. If you’re someone who’s more on the creative side or your niche/audience is full of people who spend a lot of time on Pinterest, then hosting your portfolio on the social media platform can be a good option for you. Pissed you didn’t hear about it sooner? isabell@lorey.io. If you can provide a sample of your writing along with data showing how your sales pages have performed, that will be a powerful piece to add to your portfolio. Wish you all the best! And the best part is that you own the property and the traffic that comes to you. I was unemployed and needed to make money right away. It seemed like a mountaineous process to learn about all the requirements for a copy writer. Yet he took down competitors … [Read More...] about 8 surprising Upwork proposal mistakes I see every day (and how to avoid them), Becoming a copywriter and getting real, paid work doesn’t have to be a slow and painful process. This is an incredibly effective way to get hired as a copywriter when you’re just starting out. (Any employer or client who needs email copywriting will LOVE this.). ), 1) It shows you can and will get their job done successfully. . For example, if you want to land a job writing blog posts about coffee, you can write a blog post about tea and show it to the person you’re trying to persuade to hire you. Whether you add reviews, testimonials, or awards, the more proof you can show your potential clients of your successes, the easier it will be to sell them on your services. When I first created my portfolioon WordPress, I would just post images of what I wrote. A simple collection of documents and links, How To Become A Copywriter In 10 Easy Steps, A sales page is a single web page that serves to sell a product, typically considered content rather than copywriting, Learn How To Copywrite With Our (Simple) 5-Step Copywriting Formula, Write a Facebook ad for a software client looking for email signups, Write a video sales letter script for a course. Use the “Crystal Ball Technique” to make hyper-relevant portfolio samples, Use the “lazy” Crystal Ball Technique to make copywriting samples even quicker, Know when you don’t need a portfolio and use the “Halo Effect” instead, Write for a friend to get your copy into “the field” quickly, Leverage your local clergy for more easy, real-world portfolio items, Mine your interests for easy writing samples, Make a “meta-copywriting” sample about yourself, Write about a product or service you personally use, Leverage someone else’s copy for this super quick portfolio hack, how anyone can use it to become a professional copywriter quickly, I still managed to pull in a six-figure year, good piece of copy about a cat claw clipper, 8 surprising Upwork proposal mistakes I see every day (and how to avoid them), How to Become a Copywriter Quickly with No Experience, No Portfolio, and No Degree, How to get your Upwork profile approved (even if you’ve been rejected 10 times), A homepage for their website (even if they don’t have a website, write it anyway and use it as a sample), A blog post (“5 ways to keep your dog cool this summer”). I’ve been hired by people who hadn’t seen a single piece of my portfolio, but were impressed by something I’d written about my own copywriting services. For example I’ve used this screenshot — of an A/B test I once ran — to get copywriting work even though, if you look closely, the test was a loser! Don’t copy John’s, but find some interesting statistics about content and add them to your page. Format it for your portfolio. For example, you could take some of the following: While they aren’t real projects, you can still create sample projects based around those made-up projects to show people what you’re capable of. See my portfolio here: isabellelorey.com . Your focus is on the words, so formatting your sample in a word processing tool is just fine. Create Your Portfolio. Just know that this option is time-consuming and takes quite a bit of effort. Kayla Hollatz is a great example of someone who clearly has the time and discipline to keep up with a copywriting portfolio via a website. Copywriting Portfolio of Hong Kong and Singapore writer Kim Hobson I've been copywriting for creative agencies and businesses for over eight years. This was my first $40/hr copywriting job and I landed it in less than 10 minutes. Thing is though, it was psychologically about him. Robin Catalano . Again, don’t feel like you have to do this for an extended period of time. Meet Evan. For every problem you have, there are a million “27 tips to ________” articles you can read online. com.au, Everguide.com.au and svbscription.com. One of my all-time favourite brands, whose … Good eye my friend. Looking for a creative copywriter to craft feature articles, books, marketing copy, SEO copy, or websites? You may want to start with an easier option, build up your clients, and then switch over to a website when you're ready. 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