Clase Azul, the ultra-premium tequila brand owned by master distiller Arturo Lomeli, introduced its very own mezcal offering in 2015. He traveled to Mexico City to trademark the name, only to find that it had already been taken. Eager to grow, the partners accepted the offer and doubled production. Clase Azul bills itself as a high quality tequila, which does come in a beautiful unique decanter bottle.The Reposado has zero burn, is smooth and tastes like cream soda, but even more sugary.It is more balanced than the blanco and is sweet and has a soft finished taste. In the small Mexican town of Santa Maria Canchesda, over 100 artisans dedicate their time to creating each bottle one at a time. Instead, they set up their own import company, Tequilas Premium Inc., which they used to import and distribute Clase Azul products to the United States for two years until 2005, when Southern Glazer’s Wine & Spirits, the world’s largest alcohol importer and distributor, picked up the brand. Clase Azul Mezcal Durango. Product description. I whole heartily agree it's mediocre. Until I tried it. While headquartered in San Francisco, its bottles are made in the mountainous Mexican town of Santa Maria Canchesda, population 1,750. Most Mezcal's are Oaxacan mezcal, mind you, but mezcal from the Mexican state of Durango is the real deal. Lomeli had eyes for the female star, Barbara Mori. Of the 180 employees who work at this Clase Azul location, 80% are women who grew up in poverty and with little, if any, formal schooling. Mezcal Clase Azul is made in the state of Durango where the extreme climate, the rich minerals of its soil, and the source of natural springs in the area, give particular force and complexity to its notes, making it a different mezcal than what is produced elsewhere Mexico. Clase Azul is a premium 100% authentic from the tequila crafted in a small town named Santa Maria Canchesdá. Clase Azul Mezcal Durango 70cl / 40% Add to Wishlist. Mezcal is the name for the family of Mexican alcoholic spirits distilled from various species of the Agave genus, known as Maguey. The region -- known for extreme climate, mineral-rich soil, and local natural springs -- contributes to the powerful and complex profile that differentiates our mezcal from those produced in the rest of Mexico. For them, no amount of money was worth giving up the chance to build a business on their own terms, all while supporting their community and sharing their native land with the world. The decanters of Clase Azul's various tequilas and mezcal. Mezcal Reviews on Twitter Paced growth, using their own cash flow, made more sense for them. Critics Score- After the crisis had passed, the partners found themselves with a greater appreciation for the importance of efficiently managing cash flow and maintaining comfortable profit margins. Authenticity has been the byword of Clase Azul Tequila since 2000, when founder Arturo Lomeli started producing world-class tequila and mezcal, not to mention the handcrafted ceramic decanters in which his spirits are packaged and sold. Mezcal Clase Azul is made from Cenizo Agave, which grows wild in the Mexican State of Durango. 3. Clase Azul Mezcal, Mexico, La Laguna, Durango $ 279.99 $ 373.32 / 1000ml. I write about entrepreneurs and entrepreneurship, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. The next year, Lomeli studied the arts of ceramic- and tequila-making, and in doing so, the vision for the company began to crystalize. Maximum quantity available reached. Mezcal is the name for the family of Mexican alcoholic spirits distilled from various species of the Agave genus, known as Maguey. Clase Azul Mezcal. Mezcal Clase Azul is created using 100% Cenzino Agave, which grows wild in the state of Durango. Brand. Yola Mezcal provides a place where the women of Oaxaca can have steady work; their bottling facility employs only women. It is a classic tequila move: big brand, cool bottle, good marketing = $200 bottle! Spirits & Liqueurs. Mezcal. In 2000, the first bottle of Tequila Clase Azul Reposado, which takes up to 12 months to age in wooden casks, came on the market. Clase Azul . Mezcal is the name for the family of Mexican alcoholic spirits distilled from various species of the Agave genus, known as Maguey. Mezcal Reviews on Instagram, © Mezcalerbro 2016-2020 •  Privacy & Terms, Mezcalosfera Tobala/​Madrecuixe – Felipe Cortés, Mezcalosfera Tobala/​Verde/​Madrecuixe/​Cuixe/​Espadin – Felipe Cortés. The work they’ve provided has revitalized the local economy. Clase Azul Mezcal is adored for its roasted agave, sweet, spicy and caramel flavor notes. Distillery: Productos Finos de Agave. The most recent one is Finish Big: How Great Entrepreneurs Exit Their. Clase Azul Tequila Reposado. In the late 1990s, a Mexican telenovela called Azul Tequila was all the rage. Lomeli, along with business partner Juan Sanchez, provide them with two meals a day, transportation, daycare and school tuition. 'King of Tequila' 'Best Ever' all over the place. Clase Azul Mezcal 750mL. What better name for his tequila, he thought, than “azul,” the Spanish word for blue? Mexico- Made in Durango, Mexico from wild Cenizo Agave and undergoes a very traditional production process that includes natural spring water, rich minerals and an ancestral distillation process. Reference TE-0143. Tequila, is o ... Stores and prices for 'Clase Azul Cenizo Mezcal Joven, Durango' | prices, stores, tasting notes and market data. Clase Azul Tequila. For the complete list of Forbes’ Small Giants, click here. Clase Azul Mezcal. Complimentary Gift Card Messaging. The fo ... Stores and prices for 'NV Clase Azul Cenizo Mezcal Joven, Durango' | prices, stores, tasting notes and market data. From the superior tequila, to the unique & beautifully handcrafted bottles, Clase Azul is 100% authentic in every way. Tequila, is often decribed as a sub-category of Mezcal. But, as its reputation grew, Clase Azul continued to attract the attention of investors and buyers. I have been writing about business for the past 34 years and have authored five books along the way. Jalisco, Mexico. Clase Azul Mezcal Durango. Certain brands, like Marca Negra or El Jolgorio, are collections of mezcals from different producers. If you want to buy Mezcal Clase Azul, at Drinks&Co you will find the best prices for Mezcals Clase Azul. Clase Azul makes tequila and they one mezcal. Here's our take on two super-premium tequila choices available for the connoisseur. Lomeli, who had been living in San Diego, moved back home to Guadalajara, where he could monitor every peso that left the company. In the small Mexican town of Santa Maria Canchesda, over 100 artisans dedicate their time to creating each bottle one at a time. Another critical turning point came during the 2008 financial crisis, when Clase Azul … Availability: Item usually ships within 1-3 business days from Mike's Wine and Spirits, 1110 Westport Road, Kansas City, MO 64113. So he teamed up with a friend named Hugo Luna Vazquez to make and sell a pomegranate punch they branded La Pinta. They developed a plan to eliminate all cash expenditures that weren’t absolutely necessary, while delaying others and accelerating the collection of receivables . Some folks give /u/bbum a lot of flak for calling it mediocre all the time, and I was in that camp for a bit. Follow @mezcalreviews (No reviews yet) Write a Review Both products were total flops. Within six months, sales had tripled, and Sanchez joined the company to manage its finances. $450.00. Clase Azul Reposado is probably the most disappointing bottle I've tried. In 2002 Lomeli contacted Juan Sanchez, a children friend and brother of his first wife, who was working as a banker in San Francisco and asked him to review a contract in English—which he could not read—that he had received from an importer he had been using in San Diego. Season 1, Review 22 This is just one of the Amazing styles of Tequila Clase Azul makes! Mezcal Reviews is the internet’s essential resource for finding detailed information about agave spirits and reading reviews from fellow enthusiasts. Mezcal Clase Azul is made 100% from Cenizo Agave, which grows wild in the State of Durango, where the extreme climate, the rich minerals of its soil, and the source of natural springs in the area, give particular force and complexity to its notes, making it an entirely different mezcal than what is produced in the rest of México. Over the course of the next two decades, the company grew in fits and starts, with several defining moments along the way. In 2019, Lomeli and Sanchez received a $1 billion offer for the company. In 1971, Jimenez's grandfather bought a mezcal farm in San Juan del Río. Another critical turning point came during the 2008 financial crisis, when Clase Azul was approached by a group of wealthy celebrities interested in making an investment in return for a stake in the company. Lomeli and Sanchez searched for a new source of outside funding before accepting that they would have to solve the problem on their own. Vazquez didn’t think the business was worth the effort, so Lomeli bought him out of the company and continued on his own. Yola Mezcal is dedicated to traditional production methods and paying their workers in Mexico a fair wage. In addition, I have written three books with coauthors, including two with Jack Stack, CEO of Springfield Holdings Corp. and pioneer of open-book management: The Great Game of Business (named one of the 100 best business books of all time) and A Stake in the Outcome about building an ownership culture. The next year they came out with a tequila called El Teporocho. Users have rated this product 4.5 out of 5 stars. Proof: 80 (40% ABV) Origin: Mexico. People hype the hell out of this stuff. He wanted to make high-quality tequila and put it in bottles so beautiful that they would only be upcycled. Get into the beautiful world of sipping tequilas and let's Drink Up! 2. But what would he call it? sales tax ... Be the first person to review this product. Teq ... Stores and prices for 'Clase Azul Cenizo Mezcal Joven, Durango' | tasting notes, market data, prices and stores in Mexico. Clase Azul makes tequila and they one mezcal. The fermentation process using stone piles and red oak, contribute to notes of ripened fruit. In an effort to discover what he and Vazquez had been doing wrong, Lomeli went back to school in 1999. While studying marketing, he figured it out: They needed to start over with new packaging and diversify their markets and customers. They also decided it was unwise to bring in outside capital to finance faster growth. The Santa Maria community is representative of what Lomeli and Sanchez believe is their business’ ultimate purpose: “to celebrate the magic of Mexican culture and artistry, while transforming lives through positive engagement.”. Clase Azul makes tequila and they one mezcal. The area’s climate, the soil rich in minerals and the natural springs all create a unique and complex Mezcal. Clase Azul Mezcal at Reforma Modern Mexican in Tucson, AZ. This website was created in 2016 by two “agave advocates” who desired a platform that cataloged every mezcal available on the market. Clase Azul (750ml) Clase Azul (750ml) Clase Azul. Don’t fall for it in this case as it is just OK – certainly not worthy of the price for what’s in the bottle. Over one hundred Mexican artisans go to work meticulously handcrafting each bottle. Agave spirit brands are responsible for marketing and selling the product of distillers in Mexico. We invite you to experience the magic of our tequila, created by our community of artisans who share their vision, heart and soul in each and every unique and handmade bottle of Clase Azul. Lomeli was inspired by Zaldívar, the work he was doing, and how it benefited those he employed, and they decided to work together. At around $80, Clase Azul Reposado doesn’t come cheap, but it is delicious with a packaging that shows great love and care for the spirit inside the bottle. Mezcal Clase Azul is created using 100% Cenzino Agave, which grows wild in the state of Durango. I have been writing about business for the past 34 years and have authored five books along the way. Clase Azul Mezcal. View photos, read reviews, and see ratings for Clase Azul Mezcal. Also from 'Tequila Clase Azul' producer (7) Learn more. Due to COVID items may experience unexpected delays. A great spirit in a great package is a rare combination, but Clase Azul manages to deliver something really special, and for the tequila connoisseur, something to … Select products may be available to customers in limited quantity. 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