Focused campaigns should be monitored and analyzed to make sure that strategies are working well. Our unique portal into the UK’s only high-net-worth subscriber database, Get My Market, is exclusively available to private commercial clients, allowing you access to the largest high net worth (HNW) and ultra high net worth (UHNW) subscriber database. News Jacking. Here's How to target High-Net-Worth individuals using social media (+ … Whilst they expect a white glove service, they also want to be involved in the process. Your marketing needs to reflect that. Sales : info@altastreet.com For example, fine wine is a typical investment for a HNWI, but they establish themselves as a wine connoisseur instead of a mere hobbyist. If, on analysis, they are not effective, you can – and should – adjust them. From acquisition to retention, your strategies should reinforce the notion that your product or service is unattainable to the average person and that the experience will add financial value in the long term. Financial services not marketing to this demographic are missing out on a key group. Whilst they expect a white glove service, they also want to be involved in the process. The expense of the clubs, the chauffeur driven buggy, exclusive membership to a golf club; it enables them to distinguish themselves from the rest of the world, aka, us. Marketing to High-Net-Worth Individuals. Be SEO Friendly. Alpa Bhakta, CEO of Butterfield Mortgages Limited, explains the complexity of high net-worth lending With a portfolio of assets worth many millions of pounds, one may assume that securing credit would be a straightforward task for a high net-worth (HNW) individual. You are here: Home 1 / Blog 2 / Marketing to High-Net-Worth Individuals. Improve your marketing campaign today with the best luxury magazines for high-net-worth individuals. What we mean by this is that HNWIs expect the privilege and exclusivity to go beyond just the goods or service. For marketers this means developing products or services that aren’t accessible to the mainstream Joe Bloggs. However, they still offer rich potential for marketers to drive big revenue numbers; you just have to add value. Do you struggle connecting high value clients with to your offers? According to the PwC Strategy & Global Wealth Management Survey 2016, high-net-worth individuals possess generous amounts of digital literacy. Typically, a high-net-worth individual will have a net worth of at least $1 million. AltaStreet Financial Websites focuses on website design and marketing services for financial advisors. and you're the kinda person that likes footers, The 3 Things to Consider When Marketing To High Net Worth Individuals. For those who sell vintage wines to this market ensure that the customer service experience is supported with education, exclusive product insight and interaction, that relates back to the ‘adding value’ we were discussing earlier. This is all the more important as high net worth individual statistics suggest that their purchases are often mediated by a financial advisor, personal shopper, and similar specialists. 78% high net-worth individuals use facebook at least three hours per day, and more than 58% percent of social media users said they follow brands through social media. From your first point of contact to the final transaction, HNWIs want their prestigious status and intellectual prowess recognised and respected. 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